REDEFINING
SOCIAL
CONSTRUCTS
WHO ARE WE?
A streetwear-based lifestyle driven by the youth of today's society looking to re-define the meaning of ‘broke’.
Our tagline “For the Broke-Minded” refers to young adults navigating through society and taking control of their lives, with an understanding that being broke is a temporary mind-set. We are adapting to change and learning about the responsibilities/hardships of becoming an adult. Finding a balance to fuel our needs and enjoy this fast-paced time in our lives.
YOUTH CULTURE
BIGGER THAN STREETWEAR
The BBS brand understands that the world needs to evolve and that starts with generational change.
Your youth is possibly the most crucial years of development and has major influences to determine how your future plays out.
There is no better time to take risks and discover what you really want out of life. The earlier people can find out what they really want out of life, helps catalyze the processes of success.
GROWTH
Value wanting to improve better aspects of your persona to better yourself. Through learning experiences
SELF-DETERMINATION
"Being in control of your life and making decisions that determine who think you are as a person
AUTHENTICITY
Hand in hand with self-growth and self-determination.
Being genuine and expressing who you are as a person
OPEN-MINDEDNESS
Respecting anyone and everyones different perspectives on how they live their individual life.